Bennche is a Texas-based, factory-direct powersports brand best known as the official ATV and UTV supplier to the Dallas Cowboys and Texas Rangers, building side-by-sides and ATVs including the Cowboy, Spire, Bighorn, and Gray Wolf models. It was recognized in the 2013 Dallas 100 Awards, which identifies the fastest-growing privately held companies in the Dallas area, indicating the company was already established by that point, though its exact founding date is not well documented. In January 2017, Bennche formed a joint venture with fellow powersports brand Massimo, called Sportsman Country LLC, to develop UTVs together. Bennche functions primarily as a Texas-based marketer and distributor of ATV/UTV vehicles rather than an in-house original manufacturer of engines and chassis.