Keeway Motorcycles

Keeway is a European-market motorcycle and scooter brand created in 1999 by China's Qianjiang Group, the same manufacturer that acquired the historic Italian marque Benelli in 2005. Keeway was established specifically to sell Qianjiang-built machines in Western markets, with a dedicated European company set up in Hungary in 2002 to manage sales and distribution. Within Qianjiang's portfolio, Keeway occupies the entry-level position - built alongside the premium-positioned Benelli name and the performance-oriented QJMotor brand - focusing on affordable commuter motorcycles and scooters rather than higher-specification machines. All Keeway models are manufactured in mainland China. The brand has expanded steadily across European markets since its founding, offering budget-conscious riders a wide range of small-to-midsize commuter bikes, cruisers, and scooters as part of Qianjiang's broader strategy of using multiple brand identities to serve different segments of the global motorcycle market.