Bajaj Motorcycles

Bajaj's corporate roots trace to 1944, when it was registered as Bachraj Trading Corporation, importing and selling two- and three-wheelers in India before growing into one of the country's largest manufacturers. A 1984 technical assistance agreement with Kawasaki gave Bajaj access to Japanese motorcycle engineering and development expertise. The turning point came in 2001 with the launch of the Pulsar 150 and 180, which combined strong performance with affordable pricing and reshaped the Indian motorcycle market's performance segment. Bajaj now runs three manufacturing plants and remains one of India's largest two-wheeler producers, with the Pulsar, Discover and Chetak lines covering everything from budget commuters to performance-oriented motorcycles, reflecting the mass-market, value-driven engineering focus the company built its reputation on.